What Does Your Logo Say About You?
Building a company can be extremely challenging, so choosing a logo to represent your brand may seem like a relatively simple task in comparison. However, as your logo will be displayed on all promotional materials and needs to represent who you are, it’s important to find the perfect design that promotes your company message clearly and simply.
Here at Mblem Wear, we have put together a checklist of things you should be aware of when designing your company logo to ensure that you get it spot on!
You may base your colour scheme decisions on your favourite shades, or what will work well on a pre-existing website, but did you know that different colours present different messages to customers?
The most commonly used logo colour is blue, as it is seen to show professionalism, integrity and trust. In fact, 33% of top brands in the world use this colour. If you want to promote the ethical or natural side of your company, make sure to include green in your logo, whereas if you want your company to appeal to a younger audience, select an orange colour scheme.
The psychology of colour is extremely important, then, as the human mind is very responsive to visual stimuli. No matter whether it’s on a subconscious or conscious level, colours carry meaning. When designing a logo, it’s vital to take this into consideration and ensure that the design accents your branding.
The text of your logo demonstrates your brand identity and values the moment a potential customer sees it. This means that it’s important to ensure that it’s relevant to both your industry and your client base. Companies such as corporate law firms use clean, traditional fonts such as Times New Roman to convey a sense of seriousness and professionalism, whereas a children’s play centre should use more modern, child-friendly fonts.
Comic Sans may have been popular once upon a time, but it’s now frowned upon as an unprofessional font, meaning it should be avoided at all costs. Another important fact about your fonts is that they should read well. Old English is a beautiful font, but it can be difficult to read it, especially at a distance, which is the opposite of what you want – most of the world’s top brands realise this, as 93% of them use logos that are simple enough to be viewable in small sizes.
Some of the world’s largest companies, such as Starbucks or Apple, choose not to use text in their logo and rely solely on imagery alone. If this is the route you choose to go down, it is vital to make sure that the image you select can become synonymous with your brand. When it comes to image design, simplicity is the key: it’s advisable to stick with a flat image that doesn’t contain too many colours or graphics.
Your logo can be anything, as long as it’s relevant and easy to understand – and consistent with your brand and business values.
To find out more about what we can do for you, contact us to speak with our friendly team.