Company Logos: What Not to Do
Having a unique and memorable logo is one of the best ways of making a company stand out from its competitors. Some logos, no matter which business they belong to, are incredibly successful – others, however, have the opposite effect.
There are plenty of mistakes that can be made when designing a logo, and here at MBlem Wear, we’ve pulled together our top four, helping you to avoid them at all costs.
1. Amateur design
While there are plenty of websites out there that offer to design a new logo for an incredibly low cost, remember that you get what you pay for. Any business wanting to come across as professional should invest in a professional logo designer: you’ll ensure that your logo looks good, is unique and memorable, and encompasses your brand values. It will also be easier to reproduce, and will have a longer lifespan.
2. Trends and clichés
A quality logo should be timeless, and recognised and loved in the years to come. If your logo is created based on current trends and clichéd designs, it may not only look outdated a few years down the line, but it’s also likely to lack visual impact, as your potential customers will be used to seeing similar designs elsewhere.
3. Using stock images
Using a stock image from the internet may seem like the easiest way to create a logo, but it comes with a potential problem. If you’re using a vector image that you’ve found online, it’ll be one that’s licensed for free commercial use. That’s all very well … but bear in mind that other firms around the world may well have opted for the same images, especially if you’re choosing familiar shapes, such as silhouettes and globes. Custom-designed logos are the only way to ensure that your branding is completely unique.
4. Choosing the wrong font
If you use Comic Sans for your logo, nobody will take you seriously. Similarly, it’s worth checking that the font you choose doesn’t make it easy to read your brand name as something completely different, as this will defeat the object of the logo. Every font has a personality, and it’s important to choose one that reflects the values of your brand. Once you’ve designed the perfect logo, it’s time to share it everywhere – including on your work clothing. To find out how we can help, please contact us.