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What Makes a Good Logo for Your Uniform?

What Makes a Good Logo for Your Uniform?

A logo has the very important role in representing a business and its mission statement, so it has to be chosen carefully. It also needs to be original in order to be memorable and, perhaps one of the most important factors to take into consideration, the logo on your business uniform has to be relevant to the company. If not, it won’t be very memorable.

You can have a logo designed in a way that helps your company stand out from the crowd, since not only is it important that it’s able to represent your business ‘in a nutshell’, it also has to help you build or expand your reputation and provide brand recognition – especially when that logo is on your employees' uniforms being seen by clients and prospective clients, for example.

The Uniform

To make sure your logo stands out, the uniform’s colours or patterns cannot dominate. Instead, it’s more important to have a comfortable, simple and well-designed uniform that allows your brand to pop out through the logo – this doesn’t mean the uniform cannot have a personality. On the contrary, it’s important that you choose colours or patterns that immediately make people think of your business.

The Logo

When you think of famous logos you tend to immediately picture the simplest ones. This is because a simple logo is easier to describe, which means it’s also more memorable than a complex logo and is versatile enough to be used in a multitude of settings. One of them is your business uniform, although logos will also be placed on websites and brochures, for instance. Despite this, however, your logo should be unique to your business as well as flexible enough to be slightly altered every so often if you desire.

The colour of your logo shouldn’t blend with your uniform, otherwise it won’t be visible or it will be extremely difficult to discern, so choosing a colour or a pattern that matches well with the uniform is vital. Another thing you might want to consider is your logo’s appearance without colour. Will it still be recognisable?

Whether you opt for an image, text or both, you should always think about the shape of your logo and where it’s going to be placed. For this reason, the size of the logo is also extremely important, given that if you choose to have it on the sleeve of the uniform, for example, you need to consider whether it will look too big or too small, and how to ensure it’s the right size.

The right balance needs to be achieved, so making your logo capable of being resized (while maintaining the original shape and being easy to see) is a great option. You can play around with different locations until you find the one that best suits the uniform.

A good logo can be placed on your business uniform and will help you represent your company, so it’s important for it to embody the values you stand for. If you’re in need of a logo, we can help you design one tailored specifically for you, so please contact us.

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